What "pay per appointment" actually means
A lead is a set of contact details. An appointment is a confirmed meeting — a real homeowner who's been spoken to on the phone, had their job and timeframe checked, and agreed a day and time to see you.
We find the customer, run the ads and the follow-up, and qualify every enquiry by phone before it ever reaches you. What lands in your calendar is a booking you can turn up to and quote. You carry none of the marketing cost or risk — you pay only when an appointment happens.
Pay per lead vs pay per appointment
A lead
- A phone number or a form — you still have to chase it
- Often sold to three, four or five firms at once
- You pay whether the customer answers or not
- Credits that expire; fees for jobs you never win
- You do the marketing, the chasing and the quoting
An EzDealz appointment
- A confirmed meeting, in your diary, ready to quote
- Exclusive to one business — yours, never shared
- No sit, no fee: pay only when they're there
- No contract, no credits, nothing to pre-buy
- We find, chase and book; you just turn up
Straight from a lead site's own terms: "…it is not necessary for you to be awarded the job for the Shortlist Fee to be payable." That's what you're really paying for with a lead. With an appointment, you pay for the meeting — and only if it happens.
What a booked appointment costs
Published prices, by trade — because nobody else in this market will show you theirs. Every price is per appointment that sits. Your first two appointments are free.
| Trade | Per booked appointment | Typical job value |
|---|---|---|
| Loft boarding & insulation | £100 | £995–£2,000 |
| Plumbing & boilers | £110 | ~£2,400 |
| Electricians | £120 | £3,000–£8,000 |
| Windows & doors | £120 | £4,000–£9,000 |
| Bathroom fitting | £135 | £4,500–£8,000 |
| Landscaping & gardens | £135 | £5,000–£15,000 |
| Roofing | £150 | £5,000–£13,500 |
| Solar & renewables | £175 | £7,500–£14,000 |
Prices exclude VAT. Exact rate confirmed for your trade and area on your free growth review.
Why it works out cheaper than leads
Say you close four of every ten appointments — a realistic rate for an exclusive customer who's expecting you. Ten roofing appointments at £150 is £1,500, for four won jobs: £375 per job won, on work worth £5,000 or more.
Compare that to a shared-lead site, where the real cost of a won job — once you count all the leads that never answered — routinely runs from £150 to over £1,000, and you did all the chasing yourself. You're not paying more for appointments. You're paying less, and for something that's actually yours.
Common questions
Do I pay if the customer doesn't turn up?
No. No sit, no fee is the whole model. If they're not there when you arrive, you're not charged — no forms, no credit-back arguments, because you were never billed.
Is the appointment shared with other firms?
Never. Every appointment is exclusive to one business — yours. The homeowner isn't shopped to three or four of your competitors for the same job.
Is there a contract?
No contract, no subscription, no credits to buy up front. Your first two appointments are free — if they're not up to scratch, you walk away having signed nothing.
What counts as a qualified appointment?
A real homeowner who has spoken to us on the phone, confirmed the work they want and their timeframe, and agreed a day and time to meet you — booked straight into your diary with a reminder sent to them.
Which trades do you cover?
Loft boarding and insulation, plumbing and boilers, electricians, windows and doors, bathroom fitting, landscaping, roofing, and solar and renewables — with more added as we grow. Check availability for your trade and area.