How Rated People works
Rated People is a lead-generation site, not an appointment service. You pay to be listed, and then you pay again every time you want to chase a lead. When a homeowner posts a job, the enquiry is passed to a small group of tradespeople — tradespeople report up to three per lead — and you buy your way in front of the customer. So you can pay, ring, and never get an answer, while others are dialling the same number.
The catch most people don't clock until they've signed up is the pricing. Rated People doesn't publish it. You hand over your trade and your area, a rep comes back with a quote, and tradespeople report it's a monthly subscription on top of per-lead fees, wrapped in a twelve-month commitment. It's the same shared-lead model as Checkatrade and Bark — the difference is that Rated People won't even show you the price before you enquire.
What you actually pay
Because Rated People keeps its numbers behind an enquiry form, we can't print a hard price here — and neither can they, publicly. What follows is the shape of the bill, based on what tradespeople report and what the model requires.
| The charge | What it costs | The catch |
|---|---|---|
| Monthly subscription | Not published | Quoted only after you hand over your trade and postcode (reported). |
| Per-lead fee | Not published | You pay to contact the customer whether or not they ever reply (reported). |
| Contract | 12 months (reported) | Tradespeople report a twelve-month tie-in on the forums — check the terms before you sign. |
| Exclusivity | Shared with up to 3 | The same enquiry is sold to a handful of trades, so you're pitching against the people you're paying alongside (reported). |
Every figure a tradesperson can find for Rated People is second-hand — its own pricing isn't listed publicly. Treat any number a rep quotes as the start of the conversation, not the end.
A shared lead vs a booked appointment
A Rated People lead
- Sold to up to three tradespeople, so you're competing before you've said hello (reported).
- A raw contact — you still have to ring, qualify and chase it yourself.
- You pay per lead even if the customer never answers the phone.
- Pricing you can't see until you've enquired, on a reported twelve-month tie-in.
An EzDealz appointment
- Exclusive to your business. Never shared with anyone.
- Phone-qualified by us, then booked straight into your own diary as a confirmed slot.
- No sit, no fee — you only pay when the customer is there when you arrive.
- No contract, no subscription, no credits. Your first two appointments are free.
The difference in one line: Rated People sells you the chance to chase a shared contact. EzDealz books you a confirmed, exclusive appointment and only charges you when it happens.
What a won job really costs
Cheap-looking lead fees are misleading, because most of what you pay for never converts. The number that matters is the cost per job you actually win — and once you count every shared lead that went dark, that number climbs.
Work it through. Exclusive, phone-qualified appointments close far better than shared leads, because the customer is expecting you; across the industry, sat appointments convert somewhere between 30% and 50%. Model it conservatively at 40%. Ten roofing appointments at £150 is £1,500; close four and that's £375 per job won, on work worth £5,000 or more. By contrast, tradespeople report — and the maths backs it up — that the true cost of a won job through shared-lead sites, once you fold in all the leads that never answered, routinely runs from £150 to well over £1,000, and you did the chasing.
For a sense of scale, advertisers pay between £22 and £37 for a single Google click on trade keywords — around £26 for "roofing leads uk", £37 for "how to get more electrical work". That's one click, not one customer. EzDealz charges £100 to £175 for a booked, confirmed appointment with someone who has already agreed to see you. Even the one UK rival that books appointments at all, Leads 2 Trade, shares its premium slots with up to three installers — ours never leave your diary.
What EzDealz charges per booked appointment
One flat rate per appointment that sits, by trade. No subscription, no lead fees, no credits — and the appointment is yours alone.
| Trade | Per booked appointment | Typical job value |
|---|---|---|
| Loft boarding & insulation | £100 | £995–£2,000 |
| Plumbing & boilers | £110 | £2,400 |
| Electricians | £120 | £3,000–£8,000 |
| Windows & doors | £120 | £4,000–£9,000 |
| Bathroom fitting | £135 | £4,500–£8,000 |
| Landscaping & gardens | £135 | £5,000–£15,000 |
| Roofing | £150 | £5,000–£13,500 |
| Solar & renewables | £175 | £7,500–£14,000 |
Prices exclude VAT. You pay only when the customer sits — no sit, no fee. Your first two appointments are free.
Common questions
How much does Rated People cost?
Rated People doesn't publish its pricing. You give a rep your trade and your area and they quote you, and tradespeople report the bill is a monthly subscription plus a per-lead fee, on a twelve-month term. Because none of it is listed publicly, treat any figure you're quoted as second-hand until you've seen it in writing.
Are Rated People leads exclusive?
No. Tradespeople report a single enquiry is passed to up to three of you, so you're competing with the other trades you're paying alongside. An EzDealz appointment is exclusive to one business and is never shared.
Am I tied into a contract with Rated People?
Tradespeople report a twelve-month commitment on the forums — check the terms carefully before you sign, because a directory tie-in can outlast the leads that made you join. EzDealz has no contract and no subscription; you pay per appointment that sits, and nothing else.
What's the difference between a lead and an appointment?
A lead is a raw contact — a name and a number you still have to ring, qualify and chase, knowing others were sold the same one. An appointment is a confirmed slot in your own diary with a customer we've already qualified by phone. One is a maybe; the other is a booking.
Do I pay if the customer isn't there?
No. Our terms are simple: no sit, no fee. You're charged only when the customer is there when you arrive, and your first two appointments are free — so you can judge the quality before you spend anything.
Which trades does EzDealz cover?
Loft boarding and insulation, plumbing and boilers, electricians, windows and doors, bathroom fitting, landscaping and gardens, roofing, and solar and renewables. See the full rate card and how it works, or check your area below.